When loneliness calls, please feel invited to drift for some hours through endless aisles of digital markets, losing yourself in a spiraling maze of colors and offers. Some may argue this is nothing but a waste of time, only deepening loneliness. In truth, by entering the world of online shopping you are no longer alone. Gently guided by the AI behind it, you can feel seen. Your needs are understood perfectly, and every once in a while you are approached by a chatbot that gently speaks with you. On Benjamin Tiberius Adler's blue bouncing ball, between handle and saddle, you ride through this world, where real is simply electrical signals interpreted by your brain. The loneliness you might feel is lifted. You are connected. In the end, a single purchase justifies the time spent: to buy is to belong.